With over 627,000 businesses forming each year, the competition in every industry is intense and crushing. Whether unicorns or budding startups, the existence of all companies follows the “survival of the fittest” rule. In this cut-throat contest, only the enterprises that stand out in their branding and marketing can survive. Business cards are an easy yet effective method to give your business a corporate outlook and promote your brand to consumers. Custom business card printing is an increasingly popular practice among business personnel to boost their company profile and remain at the top of customers’ minds.
What Does a Business Card Contain?
A business card is a professional identity of a company executive, manager, or top-level management personnel that contains essential and relevant information aligned to the business. This conveys the brand values to the recipient and develops brand recognition.
The basic components of a business card are:
- The company logo
- Business name
- Personnel name
- Online or physical address
- Contact details
- Social media handles
- A QR code to find additional information
Benefits of Custom Printing a Business Card
Business cards are a potent weapon for creating brand recall. It’s time to dive deeper into what benefits it may provide to boost your industry presence.
Promotes the Brand
Customized business cards are tailored to the theme and personality of the brand. The company logo, business name, and tagline, written in the signature style, serve as the brand identity to which the customers can easily relate. It promotes the business, conveys its attitude, and creates a lasting impact in the minds of the recipients.
Ideal for Events and Exhibitions
Trade shows, conferences, and exhibitions are ideal events to promote your business and develop a rich contact base. Business cards are an easy tool to introduce your brand to your customers and connections. They help build networks and create a first impression for your business in your customers’ minds.
Easy to Carry and Display
Wherever you go, your brand accompanies you in your pocket. Business cards are a portable and convenient approach to propagating and publicizing your business anytime, anywhere. You can carry them in your wallet or pocket and distribute them to your potential customers. They are often coated with a thin plastic film to make them waterproof and give a professional touch. This enables them to be displayed on shops, noticeboards, or display holders to catch customers’ eyes.
Create a Lasting Brand Recall
Emails are cool, but they don’t etch an impression in the reader’s mind. However informative and compelling the copywriting may be, they’re mostly read and forgotten. On the contrary, business cards develop a lasting memory for the recipient. Their corporate look, creativity, and professionalism connect with the customers’ emotions and keep reminding them of your business even if they don’t use them regularly.
A business card is an effective tool for marketing and branding. With custom business card printing, you can pack almost all the necessary information about a business into that small size. If the company wants to promote any event, deal, or discount, they may also encourage customers to scan the QR code on the card and access their coupon codes. It enhances brand awareness and boosts customer acquisition.
To Sum Up
Customized business cards are impactful marketing tools to promote a brand and create a professional impression in the customers’ minds. They contain all the necessary information and involve creative design that draws a customer’s attention to develop brand recall. Thus, printing custom business cards can be a great asset for branding and scaling your business.