How to Generate Traffic to Your Company Website

Does your company website matter if nobody visits it? Unfortunately, not really.

Having a company website is very important, but it will be much more effective if you’re getting a lot of visitors. You should put plenty of focus on creating a great website in the first place, but you should put even more effort into ensuring your ideal customers can find it.

Fortunately, there are ways to generate traffic and get more visitors to your site. Here are the best ways to do it.

Know What You’re Working With

The first step to generating more traffic for your company website is to find out how much you’re currently getting. You can check your website traffic easily by using HOTH’s free website traffic checker.

Checking your website traffic is essential and can allow you to track your progress and set goals for the future. Be sure to check your traffic at least every few weeks to be sure that you’re making progress.

Promote Content

A key step to generating traffic for your company site is to create a content marketing plan. Launching a blog and creating content such as blog posts, infographics, white papers, and ebooks can give you a great way to attract more people to your site. 

Content allows you to engage your audience while building authority and positioning your company as an industry leader. It also gives you opportunities to use keywords and improve SEO which will lead to Google sending more search traffic your way.

Add Long-Tail Keywords to Content

When creating content for your company website, you should also make sure that you’re using plenty of great keywords. However, make sure that the keywords you use on your site and in your content are specific and relevant.

Long-tail keywords that are more than one word in length typically work best and will give your site a better chance of ranking in search engines. They’ll also help you attract a more relevant audience to your site and its content.

When looking for keywords to use on your website, consider using a keyword research tool. There are many keyword research tools available that can help you discover keywords that are less competitive and that have a great chance of ranking on search engines.

Improve On-Page SEO

Often going hand-in-hand with a content marketing plan, you should also make sure that you’re optimizing your website and any pages that are on it as much as possible.

There are many on-page SEO factors that you can improve. For example, images on your site should have relevant image alt text and you should improve meta descriptions as much as possible.

Other on-page factors matter as well, so make sure that you learn about SEO best practices and use them to improve your site and its content.

Prioritize Site Performance

Part of improving SEO for your website is simply improving how well your site performs.

You should make sure that your website loads fast and functions well. Make sure that’s easy to navigate and use and that it’s visually appealing.

You should also ensure that your site is optimized for mobile devices. Use responsive web design to ensure that your website will look great on any device that it’s accessed on.

Link Internally and Externally

One of the things that you can do to increase traffic to your website is to add more internal and external links. Your internal linking structure can influence how well your website ranks and can help Google to better understand your site. 

Linking externally can also help as well. High-quality websites often link to other high-quality websites, so by linking to authority sites in your industry, your company’s website will seem more valuable to Google as well.

Get More Backlinks

One of the keys to great SEO is to get backlinks. Backlinks are links that link to your website from other sites on the internet. 

Remember, however, that quality is better than quantity. Aim to get backlinks from high-quality authority websites in your industry if you want to see the biggest effect on your search engine rankings.

Backlinks can help Google recognize the importance of your site and will make it more likely that the search engine will send more search traffic your way. However, you can also get extra traffic from people clicking on the backlinks as well.

Write Guest Posts

One of the best strategies to use to get more backlinks and to improve company website traffic is to start writing guest posts.

When guest blogging, you’ll write content for other websites in your industry. This allows you to reach new audiences and position yourself as an authority in your industry.

You may also be able to get links back to your site within the content you write or within an attached bio when you do this as well. These links can improve SEO and can lead to more people visiting your site.

Build a Social Media Presence

It should come as no surprise that social media is also a great tool for improving company website traffic. There are plenty of people on social media sites that would be interested in following your company updates in a more personal and consistent way. Fortunately, social media is free to use.

Be sure that you’re active on any social media sites that your audience may be using such as Twitter, Facebook, and LinkedIn. Post consistently, interact with your audience in an engaging way, and link to your website content if you want to get more traffic.

Launch Online Ads

If you have some money to spend, one of the best ways to get more traffic to your company website is to run online ads. There are many online advertising platforms that you can utilize to get more traffic to your site and these will allow you to target specific types of people and demographics easily.

Running Facebook ads or Google ads are two options that can allow you to get more targeted traffic to your website and can potentially lead to a lot of new leads and sales. 

Make sure you’re running online ads in a wise way, however. Optimize your ads as time goes by to ensure that they’re giving you the best ROI possible.

Following These Tips to Generate Traffic

To generate traffic for your company website, make sure that you’re using a combination of digital marketing techniques. Start using SEO, content marketing, and more if you want to increase your website traffic.

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